Congratulations to Xavier Fauthoux, who is the Grand Prize winner of the 2012 Music Video Challenge.
In celebration of the James Brown catalogue being re-released on iTunes in May, and the re-issuing of the classic James Brown Live at the Apollo album later this year, Saatchi & Saatchi in association with Universal Music Enterprises, the James Brown Estate, BUG and Genero.tv brought together fresh filmmaking talent and iconic music with songs by the legendary James Brown by sponsoring this contest.